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What is now a celebrated release every year started as a race to Paris by winemakers from Beaujolais. These were the first wines to market and a way for winemakers to get their labels onto the shelf first.
As the nouveau wines grew in popularity, an offical release date was established. French Beaujolais Nouveau is released on the 3rd Thursday of November. It is the first release of harvest and a way to celebrate the end of the season. In the US, this release lines up with Thanksgiving and the fresh, fruity, low tannin nouveau wines are the perfect addition to the feast. Nouveau-style wines are festive and fun. They are what the French call "vin de soif," or thirst-quenching and easy-drinking.
Nouveau wines are youthful, bottled just after harvest, and meant to be enjoyed right away. They are dominated by fruity flavors, posses low levels of tannin, and should be served slightly chilled.
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Another tradition of Nouveau-style wines is the use of an artist designed label for every new vintage. Our 2021 label is a design by local artist John Mitchell. The different label designs represent the fact that every release of a nouveau wine is new and different. Each bottle is an expression of the harvest and a preview of what is to come!
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